Product and UX leadership that moves the numbers.
I’m Elise West, a product leader based in Barcelona. I’m a CPO and was Head of UX at ThoughtWorks Spain. I help businesses, agencies and consultancies decide what to build. I test ideas with real users and ship what gets results. AI helps me research, design and prototype faster.
What I do
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AI-powered research, design & prototyping
I use AI across the whole product cycle: synthesising research, finding insights in data, running landscape reviews, designing and prototyping. I’ve used it to prototype entire platforms that are now live in production. You get evidence and working prototypes in days, not months, so decisions are grounded before development starts.
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Product strategy & discovery
I align business goals with what users actually need. Through user research, data analysis and landscape reviews, I shape roadmaps and priorities tied to commercial outcomes, so teams build the right thing and can prove it.
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UX & product design
From first prototype to tested, shippable design. I get something tangible in front of users early, learn fast and evolve the solutions with the most impact, designing for how people really behave, not how we assume they do.
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Fractional leadership & workshops
Interim Head of Product or Design, or a focused engagement. I run discovery and prioritisation workshops and set up lean, agile ways of working that get design and development moving together, delivering high-value products within tight budgets.
How I work
Design solutions can be complex and costly. Building a lean mentality and an agile way of working can help make the complex simple.
I help you focus on solving the user’s problem first and foremost. I work alongside your team, step by step, using AI to test ideas faster, so you build a product that is useful, wanted and needed.